![]() ![]() The main driver of complexity in digital advertising and measurement is often the wide range of ever-diversifying devices people use to access content. Adding decisioning criteria for ad deliveryĪs of today, DeviceAtlas has hundreds of distinct OTT devices in its database, from set top boxes to tablets, smartphones, Smart TVs as well a plethora of different games consoles.Providing additional targeting criteria for advertiser.Identifying and verifying OTT originated traffic.ĭeviceAtlas helps you stay on top of this shifting landscape by: With the explosion in connected devices, new variations appear almost daily. ![]() ![]() Our database is kept up to date so every new device is available to you. Knowing which device your audience is using can help you refine your message and ensure maximum engagement for your OTT advertising campaign. The below lists the device types used for determining ad impression origin, and follows OpenRTB specification.Īn OTT device which connects a TV to the internet to provide smart TV functionality.Ĭhromecast, Apple TV, Roku, Amazon Fire TV etcĪ TV with an embedded browser or other means of connectivity to the internet.Ī device that is designed primarily for playing games.Ī device which is primarily used for consumption of digital media.Ī mobile device for which one of the primary functions is making phone calls.Ī mobile device with a large touchscreen display. Here are some User Agents you might expect to encounter when dealing with such OTT devices. Mozilla/5.0 (Linux Tizen 2.3 SmartHub SMART-TV SmartTV U Maple2012) AppleWebKit/538.1+ (KHTML, like Gecko) TV Safari/538.1+ Mozilla/5.0 (Linux Tizen 2.3) AppleWebKit/538.1 (KHTML, like Gecko)Version/2.3 TV Safari/538.1 Mozilla/5.0 (CrKey armv7l 1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/.0 Safari/537.36 We've included many common, household-name devices such as Chromecast, Apple TV, Xbox One and Playstation 4. ![]()
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